FAILURE IS NOT AN OPTION

1. freedom from artificial standards for personal success
2. commitment to defining your own rules and boundaries
3. community of ordinary people who stake claim to their own “extraordinary”

FINAO is about a new way of defining success. Success shouldn't be limited by artificial standards, by other people, or by cultural norms. FINAO doesn't care whether you have freckles or wrinkles, doesn't see the color of your skin and doesn't know how many degrees you have. FINAO doesn't count candles or money, and it doesn't speak the language of "can't" or "shouldn't."